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https://static1.squarespace.com/static/5eab018b319a7b49e9327bd3/t/5eb2f291fafda54fbf6f2cc6/1588785823450/jimbeam_header.png work - Jim Beam: Reinvigorating a Global Icon - REINVIGORATING A GLOBAL ICON Refreshing Jim Beam with a new brand positioning and brand identity, executed through a holistic, multi-year plan https://static1.squarespace.com/static/5eab018b319a7b49e9327bd3/t/5eb3068e8d96e80c8285e019/1588790936020/Slide1.png work - Jim Beam: Reinvigorating a Global Icon https://static1.squarespace.com/static/5eab018b319a7b49e9327bd3/t/5eb318d9154e393ade35a17e/1588795619618/Slide2.png work - Jim Beam: Reinvigorating a Global Icon https://static1.squarespace.com/static/5eab018b319a7b49e9327bd3/t/5eb43310ae6f2d0441f397aa/1588867871329/jb_225_LTObottle.png work - Jim Beam: Reinvigorating a Global Icon A first-of-its-kind bottle, the limited edition 225 Bottle is not only a collector's item, but Augmented Reality technology enables an immersive storytelling experience themed around “Not Done Yet” and invites consumers to participate in the “Finish What You Started” Social Platform. https://static1.squarespace.com/static/5eab018b319a7b49e9327bd3/t/5eb4336923fef3149402a7a4/1588867953978/jb_225_beta.png work - Jim Beam: Reinvigorating a Global Icon In the spirit of “Not Done Yet,” Jim Beam has created Beta Batch, the world’s first crowd sourced bourbon. From recipe development to the aging process to bottling/packaging, we’ll put the power in our fans’ hands, enabling them to vote on various elements and influence the batch from the inside out. https://static1.squarespace.com/static/5eab018b319a7b49e9327bd3/t/5eb43302d32f425fe24df772/1588867847983/jb_225_social.png work - Jim Beam: Reinvigorating a Global Icon As a campaign more about action than simply celebrating an anniversary, Jim Beam is providing micro grants to help communities around the globe complete projects that are “Not Done Yet.” Build a park, finish a playground, frame out a new community kitchen, or any other project that betters the community. https://static1.squarespace.com/static/5eab018b319a7b49e9327bd3/t/5eb43336a56bab5ee1e602fe/1588867906045/jb_225_distillery.png work - Jim Beam: Reinvigorating a Global Icon The anniversary also provides a unique opportunity to reimagine our distillery experience. Amplifying the “Not Done Yet” platform, a new craft distillery has been created so consumers may see first-hand how Jim Beam is continually pushing the boundaries of bourbon. https://static1.squarespace.com/static/5eab018b319a7b49e9327bd3/t/5eb433548b71676a702f42e1/1588867934629/jb_225_print.png work - Jim Beam: Reinvigorating a Global Icon “Not Done Yet” Print, romanticizing all the brand has yet to do. https://static1.squarespace.com/static/5eab018b319a7b49e9327bd3/t/5eb433833e3fb45bd2a35028/1588867976807/jb_225_ky.png work - Jim Beam: Reinvigorating a Global Icon To further amplify the “Not Done Yet” platform and continue to propel the bourbon industry forward for the next 225 years, Jim Beam will donate $5 million to the University of Kentucky to establish the James B. Beam Institute for Kentucky Spirits. Through teaching future generations of distillers, research, and outreach, the Institute promotes economic sustainability, environmental stewardship, and responsible consumption. Visit the website. https://static1.squarespace.com/static/5eab018b319a7b49e9327bd3/5eb2f94ba4a9751ba01c5d87/5eb3468ab322996271e35232/1588807312466/jb_vis1.jpg work - Jim Beam: Reinvigorating a Global Icon https://static1.squarespace.com/static/5eab018b319a7b49e9327bd3/5eb2f94ba4a9751ba01c5d87/5eb3468a82cb924012a0ee00/1588807313567/jb_vis2.jpg work - Jim Beam: Reinvigorating a Global Icon https://static1.squarespace.com/static/5eab018b319a7b49e9327bd3/5eb2f94ba4a9751ba01c5d87/5eb3468a0b44525452e41a41/1588807316449/jb_vis3.jpg work - Jim Beam: Reinvigorating a Global Icon https://static1.squarespace.com/static/5eab018b319a7b49e9327bd3/5eb2f94ba4a9751ba01c5d87/5eb3468eb322996271e35282/1588807316472/jb_vis4.jpg work - Jim Beam: Reinvigorating a Global Icon https://static1.squarespace.com/static/5eab018b319a7b49e9327bd3/5eb2f94ba4a9751ba01c5d87/5eb3468e2f0de0672045b90f/1588807316957/jb_vis5.jpg work - Jim Beam: Reinvigorating a Global Icon https://static1.squarespace.com/static/5eab018b319a7b49e9327bd3/5eb2f94ba4a9751ba01c5d87/5eb3468fb322996271e3528e/1588807316359/jb_vis6.jpg work - 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